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News and blog.

Nov 13
Platform Digital has moved.

Our head office has moved to a new, exciting address: Northpoint Tower, Suite 1, Level 40, 100 Miller Street, North Sydney, NSW, 2060   We also have a new phone …

Sep 24
Special Offer – Readers of The Journal®

Take your salon to the next level…In conjunction with The Journal®, Platform Digital® is offering Australia’s most exciting industry with creative, marketing and digital support services that will help your …

May 21
5 top tips for creating a corporate video with impact

Over the last two decades, the meaning of the term, ‘corporate brand’, has changed significantly. Before the advent of employer branding, viral corporate video, social media, or CSR, ‘corporate brands’ …

May 07
2 top tools for perfecting web page layout

Staying up-to-date, not only in terms of the information, but also function and web page layout, can make or break a website. Leaving your site update or refresh for too …

Apr 16
3 reasons for using multivariate website performance testing

Your website is one of your best sales and brand-building tools. It is your opportunity to support existing clients and customers or potentially convert interested consumers into new business. To …

Apr 04
3 tips for taking your annual report online

Your annual report is a significant channel within your communications strategy each year. It is your most compelling connection with stakeholders, some of whom may also be clients or customers. …

Mar 26
How to apply user testing that builds website success

Our clients and customers are a strange and often little-known phenomenon to many of us. Yes, we have demographic information, we know what they are prepared to spend and we …

Mar 19
Interest for Pinterest

When most of us think about developing a social media strategy for our business, we often don’t get past FaceBook, Twitter and LinkedIn. But with new ideas and advancements popping …

Mar 06
See you at AlwaysOn Australia 2013

The AlwaysOn technology innovation conference touches down in Australia in April — and if you’re part of our global business community you should be there! Over the last decade, business, …

Feb 19
How to measure social media ROI

Platform kicks off the first article of a three-part series on social media marketing for start-ups, by taking a look at measuring social media engagement and ROI. You can read …

Feb 12
How to tailor your website for baby boomers

It’s no big secret — the internet has taken over the world. What does seem to be one of the best kept secrets, however, is just how much it has …

Feb 05
Our eCommerce website essentials guide 2

Last year, online retail in Australia reached $33 billion in sales, which is almost double the $16.9 billion recorded back in 2009. The average individual eCommerce spend for online consumers …

Jan 15
The 7 essentials for making a great business app

This growing evolution in accessibility is due in part to the introduction of the Internet and rise of the mobile phone two decades ago, but can really be attributed to …

Jan 02
Our ecommerce website essentials guide 1

Last year, online retail in Australia reached $33 billion in sales, which is almost double the $16.9 billion recorded back in 2009. The average individual eCommerce spend for online consumers …

Dec 11
3 top tips for your 2013 digital strategy

While 2013 may be called a lot of things — the year of responsive design, or Pinterest, or mobile apps — one thing is clear, in 2013, business success is …

Dec 04
Three ecommerce customers you can’t succeed without

As a product or service provider in this highly technological, eCommerce age, it can often be easy to forget that the mythical ‘end user’ we hear so much about, is …

Nov 20
9 tips for online customer service management

An unsatisfied customer will tell between nine and 15 people about the negative experience they have had. But as business and communication advance, so do our methods of providing customer …

Nov 06
How to build a mobile site that works

Have you ever looked around when you’re on your way to work in the morning and noticed how many people are on mobile phones? Whether texting, talking or just browsing …

Oct 23
How to compete in the online retail space

Oxford Circus in London is littered with some of the biggest brands in the world and some of the most successful and recognisable retail chain stores. On any given day, …

Oct 09
Websites and the need for speed

As web development and implementation has advanced, new concepts have arisen that have enabled higher conversion rates and greater success. But as we strive to generate the greatest return, the …

Sep 18
How to create financial websites that count

The rise of LinkedIn has created a new space for professionals to connect, but if you’re a financial professional looking to grow your client base, a networking site will not …

Sep 04
9911 7788Strategic Partnership with ReachLocal

Platform Digital is pleased to announce our strategic and official partnership with ReachLocal Australia, an International Digital Advertising Agency dedicated to providing a total web presence strategy for local businesses. …

Aug 21
Platform_Blog_How_to_create_a_mobile_app_in_4_simple steps_SML
How to create a mobile app in 4 simple steps

Over the last few years, the mobile app market has exploded. And for good reason. Having an app for your business or promotion is a strong marketing tool that drives …

Aug 07
Tips for making the National Broadband Network work for your business.

If you’ve managed to sift and sort through election and political spin stories in the newspaper lately, you know the government is quietly undertaking one of the largest infrastructure projects …